Written for people considering a site and people who already have one. A website is one place Name, Address, and Phone should match. Accurate directories and a reputation footprint that agrees with that site add footing. More agreeing data points build a Bankable Trust Score.
Listings and reputation partners sit next to these guides.
After NAP is consistent, partners help with directory accuracy, breadth, and a reputation trail that agrees with your site. More agreeing data points — more footing for a Bankable Trust Score. This slot is reserved so they plug in without a redesign.