Written for people considering a site and people who already have one. A website is one place Name, Address, and Phone should match. Accurate directories and a reputation footprint that agrees with that site add footing. More agreeing data points build a Bankable Trust Score.
Coming soon: trusted partners for listings and reputation.
After NAP is consistent, partners will help with directory accuracy, breadth, and a reputation trail that agrees with your site. More agreeing data points — more footing for a Bankable Trust Score. Referral tools come later; this slot is reserved so they can plug in without a redesign.